During my internship at PINEPhilly, the interns were given a project to showcase their talents and team skills. The prompt we were given was to rejuvenate the image of East Passyunk. We wanted to emphasize the generational impact and continuance of East Passyunk while incorporating a fresh view of the future. East Passyunk is known for its activities, culture, and great sense of community. As a team we made sure to capitalize on the history of Passyunk, the call to action of the present, and the aspiration for the future of the area. The logo I designed was built on the retro feel of the history of East Passyunk mixed with a trendy flair. Our copy intern also came up with the tagline “Puts the funk in P-yunk” which I, as the art director, then incorporated into promotion posters and merchandise. This project was built on research, collaboration, and creativity.