Beats.

I worked with a copywriter, Lily Smith, in creating visuals to accompany her copy for a Beats campaign. In keeping with the brief I prioritized incorporating the energy Lily embodied with her copy and the bold, contrasting visual identity of Beats. The copy itself plays on the history of Beats breaking into the wireless headphones game. They may not be the first, but they are the best. The result is a campaign that embodies the power, strength, and determination of Beats through visual design and copy.