Cane’s

“Winners eat Chicken."

We were asked to create a campaign for new Raising Cane’s stores in the Philadelphia region; specifically highlighting sports and Philly. Because of Philly’s sports culture we created the tagline, “winners eat chicken”, leading to art direction connecting Cane’s and our teams. The visuals relay the adrenaline of the Philly sports fan community while still highlighting Cane’s iconic chicken fingers and signature Texas toast. It was a fun process working with copywriting while creating visuals and learning more about the city I live in.