Compartes.

The objective was to find a new way to advertise the luxury chocolate brand, Compartes. Considering this goal, I decided to shift from their typical high-end feel to a feel that was more relatable while still capitalizing on the message that this chocolate is special. I paired the tagline “Not just for anyone” with art direction that highlights the valuable relationships that Compartes would be perfect for. Through these visuals and copy I drove home the message that “your special someone should never feel like they are just anyone, they certainly won’t when handed Compartes.”