Not Hangover.
“(Almost) No Regrets.”
We connect with our audience through highly relatable drunken experiences and even use real peoples pictures from regretful nights out. This was an extremely fun campaign to work on and create. The visuals and copy were spot-on, funny, and relevant to generations today.
Not Hangover is a probiotic shot that reduces your hangover the morning after a fun night out. We were asked to create a social campaign highlighting this new product. In doing so, we came up with the tagline, “(almost) no regrets.” You may get crazy on your night out and stand on tables, have a drunk cigarette or send a risky text, and regret it all the next morning; but one thing is for sure, you will not have to deal with the regret of a horrible hangover.
